AIP Series

Born on the Road, Made for Everywhere

AIP started with India’s hand-painted trucks, but it was never meant to imitate any one painter’s style. Each of the four fonts draws on the visual world of the roadside, yet speaks with its own independent voice. Inspiration from India’s everyday, handcrafted world finds a place in today’s global, digital typographic landscape.

Think of the trucks as the starting point, but not the limit. These fonts have loads of character and personality, and they’re ready to work anywhere: posters, packaging, logos, book covers, social posts, signs, and screens. Take them for a spin in the testers below, then grab a license when you’re ready.

Horn Please is loud on purpose. Inspired by bold lettering proclaiming “HORN OK PLEASE” on the backs of Indian trucks, it delivers chunky swagger to your headlines and posters. Its reversed contrast features super-thin vertical strokes and saturated, thick horizontals, making every letter feel top-heavy and loud. Next up: variable widths, from condensed to extended.
— Designed by Kimya Gandhi.

Diesel Script is the flowing, more elegant side of the series. Its energetic strokes and semi-connecting forms feel like they were written by a sign painter in one go. A natural fit for logos, labels, and anything that wants a human hand behind it instead of a ruler.
— Designed by Salomi Desai.

Roadline Sans is the most straightforward member of the family: clean, sturdy letters with the hand-painted rhythm still showing through. It’s almost monolinear, but still neat & clear, making it good for medium amounts of text. Pair it with the family’s louder members for contrast, or let it carry a whole label or book cover on its own. It holds up even at small sizes, where the rest of the convoy tends to get a little unruly.
— Designed by Rob Keller.

Stop Signal is built for attention. Every letter is knocked out of a solid black block, so whatever sits behind it – paper, color, a photo – becomes the letter. The shapes are stripped down to blocky unicase forms, almost like a stencil, which makes it a natural for short, bold messages. Great for warnings, price tags, and anything that needs to stop someone mid-scroll (or mid-drive).
— Designed by Rob Keller.

So far the AIP Series has “just” 4 fonts, but a whole lot more is coming! Each one will grow into a family with multiple weights, styles & fun additions… and there are plenty more fonts still loaded on the truck.

So what does “beta” mean? These fonts are fully usable today, but they’re still growing. Lots more will be coming soon, so grab these now for their lowest price ever, then get free updates forever :)

Your Help!

Since these fonts are still in progress, we can easily make modifications and improvements based on your opinions. If you have any thoughts, suggestions, criticisms, etc. for AIP, please let us know! The form is quick and anonymous (unless you share your name/contact).
We really appreciate your help!!!

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